Advertising Concepts
Speculative comp for Warby Parker.
A TV ad to show the benefits of the at-home-try-on kit— a box shipped to your door with sample glasses to try on, choose from, and send back.
Speculative ad comp for Aquaphor
This would fit into a campaign about Aquaphor and moisturizers being a winter skin product like sunscreen is for the summer. Aquaphor Winter Coat would be the name of the product.
Speculative TV ad comp for AAA. The campaign is a series of ads encouraging people in their early 20’s to think about getting AAA coverage. All of the ads are about mistakes you make when you’re a young adult before you had the foresight.